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Strategic branding that moves your business forward

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GLOBAL AUTHORITY
BRAND DNA LAB
Operating
worldwide

Your Brand has Value.
We Make it Visible.

People decide quickly. Confused brands lose.

We help you uncover what makes your business valuable, express it clearly, and build a brand around it that leads in your category.
How It Works ->
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ICOI
Brand Strategy
Visual Language
Global Positioning
Total Communication Therapy
Brand Strategy
Visual Language
Print & Web Executions
Love, Lexxi
Brand Strategy
Visual Identity
All projects
How It Works

From Blank to Brand™

Everything you need to show up, and stay, as the Authority.

We don’t do scattered design or surface-level strategy. We guide you through a 3-phase system for brands that need to grow now. Brand strategy, identity, messaging, web, plus all other brand requirements under one system, delivered in days, not months.

Step 1: Map
Step 2: Launch
Step 3:Grow
phase 1
Brand DNA Map
Your complete roadmap that maps your strategic direction & brand foundation.
phase 2
Authority Brand Launch
Full brand executions & launch plan: design, messaging, and digital presence
phase 3
The Continuum+
Ongoing creative and strategic support to evolve your brand as you grow.
"The DNA Map was more useful than an entire agency retainer I had last year."
Matt Hertman
— Founder, Circa
Testimonials (1:46)
Track Record
Our clients attracted major clients like Mr. Beast, Bloomberg, NBC Peacock, The Daily Show, and Love is Blind, after we installed the Authority Brand in their businesses.
Global Impact
ICOI now serves 25,000+ members across 100+ countries with unified brand assets that positioned them as the modern global authority in their field.
Industry Leadership
Circa Properties grew from startup to $700M+ in annual sales with 230+ agents, becoming a recognized category leader in modern real estate culture.
Clarity for Growth
CB2 Styles went from zero visibility stylist to a creator & consultant with 13K engaged followers, now partnering with leading brands with clarity, confidence, and consistency.
Notes
Finding the Right Audience
The High-Value Client Compass
How to Build a Category-Defining Brand
From “Another Service” to an Uncopyable Market Leader
5 simple ways to turn your proven expertise into premium positioning
Why emotional design matters in a world driven by algorithms and data.
Testimonial

Real Brands. Real Founders.

From positioning to visuals to execution, we help service-based brands grow with confidence. It all starts with a clear Brand DNA Map.

Start w/ Brand DNA Map™
"Working with YSDS was an absolute dream! (...) After dealing with several agencies and designers we were extremely skeptical. But Yuna left no room for not knowing who we were as an organization."
Nicole R.
— Executive Manager
“I couldn’t be more happy working with Yuna and her team. She worked off a set of vague ideas and iterated by collaborating with us. We were very nervous in the beginning and she easily gave us confidence from start to finish that we would find a brand that met our needs."
Brigid J.
— Advisor, AWS
"The DNA Map helped me finally see how everything connects, and the exact direction I should be moving in. Yuna understands audience psychology and branding better than anyone I’ve worked with. (...) and within weeks, I saw meaningful engagement, real community growth, and a clear roadmap we could scale."
Christina R.
— Founder, TCT
"I don't know how she does this such short period of time, but thanks to Yuna and her team, our brand now stands on a solid foundation with a clear, cohesive identity and a roadmap for sustained growth. Their work has not only set us up for success in the short term but has positioned us to scale effectively in the future."
Chris K.
— Cofounder, Kindred Running
"Since our launch, one of the most common comments I hear is everyone's obsession over our branding. And they resonate SO MUCH with our story!"
Meghan S.
— CEO, Love Lexxi
Authority Brands Launched
108
Complete Roadmap in
7 Days
Times We Broke the Rules
404
Projects crafted
108
Your ETA
7 Days
Times we broke the rules
404

Lead with Clarity.
Scale with Confidence.

Start w/ Brand DNA Map™
Talk to Yuna first
Services
Brand DNA MapAuthority Brand LaunchThe Continuum+
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